Product Research System
In the PFG research system, the product research system is divided into "internal research system" and "external" research system ".
In practical application, we usually find that when a market phenomenon occurs, the subjective attribution is one-sided. For example, the sales of this product is not good, the attribution will be used to think that the external market environment is not good to this kind of external factors, and competitive product sales, will compete with products, advertising, do well in this kind of internal. In fact, internal and external factors must be fully investigated and analyzed, to be able to truly objective and real analysis of mining enterprises to enhance the practical significance of the factors, so as to support the development of enterprise marketing strategy.
Product internal research system: mainly according to the product life cycle, including the R & D (import), pre IPO, after the listing (growth period), mature period, recession period (extended period). At different stages, the purpose of market research is not the same.
Different stages will combine quantitative research, qualitative research and other research methods, according to the needs of the stage of combination.
Product external research system: product analysis, can not just look at their own products in the enterprise to do what. Because the market is a multi-dimensional game process, so competing products companies are doing, it is also very important. And competing products enterprise marketing behavior, it is the impact of the external factors on the product. Include the following points:
