Quantitative methods
Qualitative method
Channel check
WeChat survey platform
Online research platform
Symposium
Pei Sheng former research (PFG) believes that the forum's market research approach has advantages and disadvantages as follows:
Advantage：
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| To participate in the form of group discussion Between the interactive new thoughts and ideas can be fired,Generate a wider range of information, in-depth understanding and perception, More likely to inspire inspiration. |
Because of the feeling of the participants and the other members of the group Is similar, so the participants feel more comfortable and Willing to express their views and feelings, and with the The increase in the level of excitement about the issue of the participants Desire to express their views and feelings is also enhanced. |
Can be in a meeting to get more than one different Consumer perception, resource saving, high efficiency. |
Can be more personal access to professional monitoring room To observe the field situation of the tested person, and to be interviewed. And will not be disturbed. |
Deep To Visit
To further explore the inner thoughts and opinions of the respondents in-depth interviews than group discussion method. And in-depth interviews can be reaction and respondents are contacted directly, not as in the panel is difficult to determine which reaction from which respondents. Deep interviews can exchange information more freely, and may not be able to do so in a group discussion, because sometimes there is social pressure to form a group that is constantly being asked to form a group.
But deep interviews also have the shortcomings of group discussions, and often to a deeper degree. A skilled investigator who can do deep interviews (usually an expert, need to have the knowledge of psychology or Psychoanalysis) is expensive and difficult to find. Because of the structure of the investigation, the result is very easy to be affected by the investigators, the quality of the results is also very dependent on the quality of the investigator's skills. The results of the data are often difficult to analyze and explain, and therefore need to be skilled in the service of a psychologist to solve this problem. Because of the time and the cost of spending more, so in a research project in the deep interview is very limited.
The form of deep visit is: fixed depth and home visits
Compared with the focus group interview, the deep interview method has the following disadvantages:
But deep interviews also have the shortcomings of group discussions, and often to a deeper degree. A skilled investigator who can do deep interviews (usually an expert, need to have the knowledge of psychology or Psychoanalysis) is expensive and difficult to find. Because of the structure of the investigation, the result is very easy to be affected by the investigators, the quality of the results is also very dependent on the quality of the investigator's skills. The results of the data are often difficult to analyze and explain, and therefore need to be skilled in the service of a psychologist to solve this problem. Because of the time and the cost of spending more, so in a research project in the deep interview is very limited.
The form of deep visit is: fixed depth and home visits
Compared with the focus group interview, the deep interview method has the following disadvantages:
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| Higher cost | The client is not easy to participate | Lower efficiency | Lack of group dynamics |
Accompanied Shopping
Pei raised Research (PFG) study found that about 70% of purchase decisions are made in the shop, accompanied shopping can let respondents in the real shopping scene, by recording analysis customer shopping constitute the key action and explore the in store shopping behavior patterns and in store factors influence on purchase decision, has the characteristics of authenticity and objectivity. Many studies found that store factors such as store display, promotion tools on consumer behavior and the final decision have important influence, embodied in the brand loyalty, to convince consumers to change brands or buy more high value products.
The research is focused on the decision making process and influencing factors, the effect of the store promotion and the influence of the accompanying. In the research methods are mostly used E&E (Entrance & Exit, entry & out) that is in front of shoppers into the store and into the store, respectively, a questionnaire survey, the collection of access, data collection methods. The advantage of this method is that it is easy to implement, it is limited by the environment, the application scope is wide, the output of the results can make the quantitative evaluation of the influence factors in the store, and provide the improvement proposal.
The research is focused on the decision making process and influencing factors, the effect of the store promotion and the influence of the accompanying. In the research methods are mostly used E&E (Entrance & Exit, entry & out) that is in front of shoppers into the store and into the store, respectively, a questionnaire survey, the collection of access, data collection methods. The advantage of this method is that it is easy to implement, it is limited by the environment, the application scope is wide, the output of the results can make the quantitative evaluation of the influence factors in the store, and provide the improvement proposal.
Life Log
According to the research purpose of setting the diary content, through the simple and easy to understand the guidelines note, so that consumers according to the daily habits of daily life, spontaneous daily life details.
Usually as a supplementary means of other qualitative research methods. Consumer life log of this investigation, the implementation of the way up the former research (PFG) believes that its advantages and disadvantages are as follows:
Advantage：
Disadvantages:
Usually as a supplementary means of other qualitative research methods. Consumer life log of this investigation, the implementation of the way up the former research (PFG) believes that its advantages and disadvantages are as follows:
Advantage：
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| Can restore the actual consumer behaviorand consumer behavior. |
Can continue for a period of time for a product evaluation,more suitable for products and services can not be immediately effective research |
Disadvantages:
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| Investigation and monitoring of low, with high requirements on respondents |
The expression ability requirements on respondents |
Information recovery is slow, and the later information processing time is longer. |
